This is a bold -- err, bald -- move.

Atlanta-based barber Russell Frederick, 34, has created the 'Benjamin Button' haircut for kids who misbehave to shame them into getting their acts together.

Inspiration struck Frederick when his own 12-year-old son acted up. After getting the unorthodox cut, the boy's grades soared. Guess he now has a good head (full of hair) on his shoulders.

Frederick's brainstorm has further caught on because his shop, A-1 Kutz, will provide the cut at no charge to fed up parents, with interest in it increasing after the picture of the above child went viral on the shop's Instagram page.

More From 104.7 KISS-FM