MySpace Unfriends Half Of Their Staff
The news keeps getting worse for MySpace. Almost half of their staff getting laid off, traffic still going down. Facebook was a huge game-changer for these guys, now they're trying to position themselves as an entertainment destination rather than a social network. Honestly, I finally got around to deleting my account there a few months ago, and hadn't even logged into it months prior to that. I do kinda miss the music discovery side of MySpace, though. What about you? Still regularly using MySpace? Here's the story on the changes, from Mashable:
MySpace has officially announced that it will be reducing its staff by 47%, confirming rumors that have been surrounding the site since late last month.
A statement from CEO Mike Jones indicates that approximately 500 employees will be affected by the layoffs, which will take place across all divisions globally.
“With our recent relaunch as an entertainment destination for Gen Y, we introduced a much tighter focus, a significantly streamlined product and an updated technology platform,” Jones says in the statement.
It now seems that MySpace (MySpace) has a few strategies in store. On an international level, the company will be entering local partnerships in the UK, Germany and Australia (Australia) to manage advertising sales and content. In addition, MySpace will also team up with .Fox (pronounced “dot-fox”) Networks, which it has partnered with in other international territories. Details concerning Germany and Australia have yet to be released.
MySpace — originally a social network along the lines of Facebook (Facebook) — first announced plans to revamp its image back in October, when it said it would become more of an entertainment hub, instead of being a place for friends to congregate online. Since then, the site has taken on a new look, while also introducing programs like Hijacks, which gives celebrities the chance to “take over” the site for certain intervals. Additional rumors concerning MySpace say that the site is still suffering from declining traffic and revenue — and that it may even be sold some time this year.