Rihanna Is the New Face of Balmain [PHOTOS]
Rihanna is as famous for taking off her clothes as she is for the daring, bold and sexy ensembles that she does wear. The singer may find incentive in wearing more clothes now that she has been named the face of uber luxe, fashion-forward brand Balmain.
RiRi will front the French brand's Spring/Summer 2014 campaign. She shared snaps of herself in Balmain threads – which are seriously ahead of the fashion curve — on Instagram. The photos were shot by Inez and Vinoodh, the fashion photographers that Lady Gaga helped put on the mainstream map.
RiRi x Balmain ads are running in fashion mags in January.
Olivier Rousteing, Balmain’s Creative Director, fangirled over RiRi in the company press release confirming Rihanna's new assignment.
"Dreams do come true," he said. "When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world."
Wow. He really does feel like RiRi is the right face and body for the job! We have to agree. She does fit the Balmain aesthetic.
And her closet just got that much more awesome.