The Roc is still in the building! Jay-Z‘s clothing line Rocawear has secured a sponsorship with the 27-time World Series Champions the New York Yankees. According to Roc 4 Life, the partnership will include having the Rocawear logo branded inside Yankee stadium during the 2012 season.
Any sports fan knows that the slightest change in their in-season rituals can have a great influence over whether their favorite team wins or loses.
So that’s why Yankees fan Alec Baldwin refuses to indulge his intense urge to urinate while watching his home team play John Krasinski‘s (the Boston native is a Red Sox man) in a new ad campaign for New Era baseball caps.
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