Rocawear

The Roc is still in the building! Jay-Z‘s clothing line Rocawear has secured a sponsorship with the 27-time World Series Champions the New York Yankees. According to Roc 4 Life, the partnership will include having the Rocawear logo branded inside Yankee stadium during the 2012 season.

When Jay-Z was a kid growing up in the Marcy Projects in Brooklyn, N.Y., all he dreamed about was getting out of the ‘hood and being successful. Well, he’s done that and more. In Rocawear’s first television commercial, the CEO of hip-hop reflects on his journey from the Brooklyn streets to the plush floors of corporate America.