This morning, legendary hairstylist Vidal Sassoon passed away in his home at the age of 84, according to a Los Angeles police department spokesperson. The renowned salon kingpin died of “apparent natural causes.”

At 10:30 a.m. on Wednesday, police were called to Sassoon’s home in Bel Air. “When officers arrived, there were family members at the residence,” said spokesperson Kevin Maiberger. Word is Sassoon also suffered from leukemia.

An icon of the hair industry, Sassoon led an incredible life. As a child, the British native spent several years in a London orphanage after his father left and his mother couldn’t afford to take care of him. Later, his mother apprenticed him to a local barber to fulfill her dream of her son working in a barber shop.

Those humble beginnings led to the nearly unrivaled career of a man who created the classic bob hairstyle during the 1960s, a very popular line of hair care products, a range of hair care tools and a chain of chic salons. Sassoon made styling hair an art form.

We’ll also remember Vidal for his hair care product ads from the ’80s which gave us the classic slogan, “If you don’t look good, we don’t look good.” Remember the hairstyling legend with some classic ads below.

Classic Vidal Sassoon Ads

Trailer for the 2010 documentary ‘Vidal Sassoon: The Movie’