Never underestimate the power of celebrity. One Direction cutie (and alleged Taylor Swift BF) Harry Styles lent his name recognition and celebrity to help his mother Anne Cox sell a Mini Cooper car he gave her as a Mother's Day present in 2011.

According to The Daily Mail, Cox used Styles' name to rake in $9,600 for the vehicle in an eBay auction. The car was described as "owned by Harry Styles' mum," which was obviously a marketing ploy to get increased bid increments. Those Directioners will do anything to get a piece o' Harry and his boys.

Beyond that, Cox also offered to meet the buyer of the car, which is something you can't put a price on! She also included a pic of her son behind the wheel of the car in the auction listing, to further authenticate the wheels.

The listing also pointed out that the vehicle was not kept at Cox's home, so the winner, if a 1D fan, would be picking it up at a garage first. That was likely a move to prevent wild and crazy Directioners from expecting to meet Harry or Anne when the exchange went down. So using Harry's celeb status to sell the car had plenty of ups and a few downs.

While Directioners might be confused as to why Anne would unload a cute car given to her by her son as a present, she clearly was smart and strategic about using his name to get rid of it.

Harry's mum -- to use the English term -- revealed in a previous interview in Heat that her baby is such a mama's boy, saying, "Sometimes, he phones up to five times a day. When there’s a time difference, he tends to text saying, 'I love you, Mum,' or 'I miss you.' He’s still my little boy ... He gives the best hugs ever."

Aw! How sweet that Harry is! Are your knees buckling at that description of his relationship with the woman who birthed him?

Anne also said, "I love hugging him and kissing him when he comes home. He’s a very caring and lovely guy -- being in the group is the best thing that could have happened to him, because Harry wouldn't enjoy being out on the road on his own."

Sensitive Styles! That Taylor Swift is a lucky gal isn't she?

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