Rihanna is Barbados' most famous export, so it's a smart strategy for the island's tourism ministry to capitalize on the association with one of the biggest and most beloved pop stars working today to help attract interest and vacationers to the island.

RiRi signed a three-year contract with the BTA (Barbados Tourist Authority) to serve her region of origin dutifully as the official face of Barbados.

A batch of the campaign photos has surfaced and they are scorching. Shocker, right? Rihanna always makes the mercury rise no matter what she does and these images are no different.

We see photos of RiRi in bathing suits, showing off her body and her tattoos, and promoting the general, warm, fuzzy and cozy vibe of her native land! She plays games, walks through the bush and generally gives off a vibe of loose, happy living. Ahh. So this is what life in Barbados is like.

Photos of RiRi's body are accompanied by phrases, like "The biggest risk is not taking one."

What do the photos tell us, besides offering inspirational suggestions about how to live life? They tell us that Rihanna is beautiful and so is Barbados. These images are certainly powerful enough to have the viewer book a plane ticket to 'Bados.

Throw caution to the wind and head down to Barbados to enjoy some sand, sun and blue skies. You only live once, right?


Watch the Rihanna 'Where Have You Been' Video