Welcome to Casper, branded as "Wyocity."

That's "Wyo City."

It's also "Wyocity," which rhymes with "velocity."

Casper is a bit of country, a bit of rock 'n' roll; outdoors and indoors; rugged and smooth; mountains and rivers.

It's not something that Adbay, which spearheaded the brand development, made up or hopes for the city, but rather it's something we already live, Adbay president Shawn Hauck said at a news conference at the Ramkota Hotel on Thursday.

Adbay and other developers of the brand took suggestions from thousands of area residents.

The diamond shape came up with trails system. You can travel from one corner of the city from one corner to the other on trails, he said.

"We can have so much fun with this brand," Hauck said

Learn more about the brand at wyocity.com.

This story will be updated.