Full disclosure, I'm a dog lover.   And specifically, a shelter dog lover.  Our latest addition to the family is Yoda the Pekingese, who we rescued through the Casper Humane Society.  We watched recently as a Peke won the famed Westminster Kennel Club Dog Show,

and became the toast of the town.  However, something was new at this year's show - the absence of Westminster's sponsor of 24 years, Pedigree.  What made them part ways on this profitable multi-decade partnership?  Pedigree's encouragement of people to adopt shelter dogs.  Wait...what?

Serious business.   Westminster spokesman David Frei tells the Associated Press, "Show me an ad with a dog with a smile.  Don't shame me.  We told them (Pedigree) that and they ignored us."

Don't get me wrong - the Westminster Kennel Club Dog Show is well within their rights to handle their business affairs in any manner they choose, it's a free country.  However, as one of the premier events in the dog community - wouldn't you think they'd WANT to be associated with a worthwhile cause like animal adoption?   Seems like some other people are thinking the same thing, as a Facebook group has already started calling for a boycott.

Here's an example of one of Pedigree's "depressing" commercials:

What do you think?