Full disclosure, I'm a dog lover.   And specifically, a shelter dog lover.  Our latest addition to the family is Yoda the Pekingese, who we rescued through the Casper Humane Society.  We watched recently as a Peke won the famed Westminster Kennel Club Dog Show,

Pedigree Brand Dog Food
Pedigree Brand Dog Food

and became the toast of the town.  However, something was new at this year's show - the absence of Westminster's sponsor of 24 years, Pedigree.  What made them part ways on this profitable multi-decade partnership?  Pedigree's encouragement of people to adopt shelter dogs.  Wait...what?

Serious business.   Westminster spokesman David Frei tells the Associated Press, "Show me an ad with a dog with a smile.  Don't shame me.  We told them (Pedigree) that and they ignored us."

Don't get me wrong - the Westminster Kennel Club Dog Show is well within their rights to handle their business affairs in any manner they choose, it's a free country.  However, as one of the premier events in the dog community - wouldn't you think they'd WANT to be associated with a worthwhile cause like animal adoption?   Seems like some other people are thinking the same thing, as a Facebook group has already started calling for a boycott.

Here's an example of one of Pedigree's "depressing" commercials:

What do you think?

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