If you want to sell something to a dude, the best way is to show booze, or babes. Even underwear ads.

In this ad for JBS underwear, they take a hottie, and have her walk around in a pair whitey tighties...while acting like a dude. Sure, she's pretty and all, but her "man"erisms are kind of a turn-off - in a weird sexy sort of way. I was actually fine with the video until the end. Now, I'm not sure what's going on in the world anymore.