Self-proclaimed Party King Andrew W.K. is best known for his 2001 hit single 'Party Hard' from his album 'Get Wet.' But these days, in addition to giving his patented Party Tips on Twitter, he's hawking Fresh + Sexy genital wipes for Playtex. Because nothing gives your lady bits that not-so-fresh feeling like getting your party on.

Then again, this match-up is no weirder than him running a panel at a 'My Little Pony' convention or electrocuting David Blaine. PERSPECTIVE!

Said the company of their new spokesperson, “This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us.”

Call us twisted (you wouldn't be the first), but we're starting to think that "party hard" is a euphemism for something else entirely.

In any case, W.K. will be hosting a Fresh + Sexy party at SXSW Interactive this Saturday, March 9, with drinks to drink and wipes to wipe yourself with. Hopefully not in public.

There will also be a performance by W.K. himself plus a "confession booth" where attendees can tell stories about "those exciting and spontaneous moments where they could have used Fresh + Sexy Wipes."

This is sounding an awful lot like an even weirder version of 'Taxicab Confessions.'