Madonna will release her first fragrance in April, which will be available exclusively at Macys. The ad campaign is launching now and what perfect timing, with her new album ‘MDNA’ set to drop on March 26. Madge really is taking full advantage of her time in the spotlight to launch a myriad of products, ranging from music to beauty.

The first print ad is a black and white shot of Madonna, with her vintage, Marilyn Monroe-inspired look. Her wavy, Old Hollywood platinum locks are paired with deep, full, dark lips and she has a cross around her neck. She’s giving off a smoldering stare and appears to be looking in the mirror. An image of her smiling profile is pressed against the front-facing image.

Truth or Dare by Madonna will come packaged in a geometric white bottle, with gold trim. It’ll no doubt look pretty sitting on your vanity. The scent itself meshes dark and light, a contemporary reinvention of the classic white floral. The scent has top notes of rich gardenia and creamy tuberose that are mixed with middle notes of carnal jasmine and white lily petals. Bottom notes include vanilla absolute, carmelized amber and sensual musk. Delish!

Madge’s tag for the scent is short and sweet: “We can be tricked by what we see and hear but not by what we smell.”

She also spoke about how her oldest memory of her late mother, who died when she was a little girl, is tied to how she smelled. “My oldest memory of my mother is her perfume,” she said in a statement. “I carry it with me everywhere. She always smelled like gardenias and tuberose. An intoxicating mixture. Feminine and mysterious. I wanted to recreate this scent but with something fresh and new about it as well. Something honest and yet daring. Hence the name Truth or Dare.”

The Material Girl also expounded on the idea of scent being tied to memory, saying, “There is something primal and mystical about the sense of smell. It connects us to memory, nostalgia and the ability to dream and fantasize. I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern.”

Pre-orders for Truth or Dare are available here.

Tell us, PopCrush readers: Does Truth or Dare sound like something you’d spritz on yourself?