Lady Gaga is a human listening station of sorts. There’s no better way to create hype and excitement for her upcoming album than by directly sharing bits of music with the little monsters themselves. Gaga reportedly played some of a new song to her fans in New York City on Sunday, July 22. She was stopped while being driven in a car and blasted the song.

Gaga was mobbed in her black SUV. You can barely see her in the video below, but she is playing a song, while a fan keeps begging Ma Monster to listen to her CD. That had to be annoying for the monsters trying to listen to Gaga’s music!

According to Oh No They Didn’t, which collected fan tweets, it wasn’t ‘Nothing On (But the Radio)‘ but a totally different tune. Another fan went buck wild over the song, espousing its virtues as a banger, writing: “Just met GaGa! She was playing a song from her new album!… It was a very heavy dance/club song! The beat was f—ing insane!”

Another fan claimed to ask if the pop diva if this was the new single and Gaga allegedly shook her head “yes,” affirming that it was indeed her brand new song.

And so it begins!

The status and nature of the song are all up for discussion and until we hear it from the Mother Monster and her label, we won’t know what’s what when it comes to new tunes. The only thing that is certain is the effective way she is building hype and excitemeent.

See Lady Gaga Get Mobbed by Fans Over New Song